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SELLING WINE: Over the years we've produced graphics for just about every application to promote wines, below are some examples:

​on the shop floor...

​​cases that truly emphasize the brand - while demanding attention across the sales floor.
​
what do we mean by this? Our case designs work every bit as hard as the labels on the bottle - giving store staff an opportunity to leverage the graphics & create something great and really make the brand sing out.
Below are a couple of creatively stacked presentations that we happened upon at local supermarkets...
Example of a large wine case stack, the display was constructed by the supermarket, attracting customers by the strong branded graphic it naturally creates.
Another example of a large wine case stack, the display was constructed by the supermarket, attracting customers by the strong branded graphic it naturally creates.
casecards work equally hard - increasing visibility and awareness in situations with less space.
The Wrongo Dongo casecard (see below) had printing on two layers that were separated by thick foam tape.
The pupils of the eyes were printed on the lower level - while the whites of the eyes were die-cut holes on the upper
​layer - resulting in eyes that moved as you walked by the display. Now thats increasing visibility!

on the shelf

​talkers & stickers provide a little more information for both the unaware consumer  - who is looking for
cues but doesn't necessarily want to ask for help;
and for the score savvy shopper - who is looking for a great wine and trusts the national reviewers
.
These shelf talker graphics were produced online as part of a tool for staff that generates a variety of marketing materials.

these particular stickers and shelftalkers we generated on the fly through a password protected area on a client website.  Within that section of the site its possible to generate these items (all custom data entry) and catalogs for tastings and presentations.

Full customized catalogs up to 850 pages deep take just a couple of minutes to generate, with options such as wine selections, order of wines, pricing (or not), winery images, reviews, scores and even pagination.
The bottle stickers were produced online as part of a tool for staff that generates a variety of marketing materials.
​here's a couple of sample pages:
The pages of this catalog were produced online as part of a tool for staff that generates a variety of marketing materials.

on line:

click on the icons below to explore:

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           If you have accounts on these apps you can click on the icons to explore

socialize: we established Ordóñez across all the major social channels, developing
a singular brand voice as we expanded the reach, through consistency of look and
​message we were able to grow the brand following with loyal repeat customers. 

​
one site, two functions

CLICK on the monitor above it will connect to the public side of the site.
But there is more to the site than meets the eye.
​

A public facing thats loaded
with content:


• Philosophy/Biography
• History for each Bodegas
• Wine & winemaking information
• Video tours of certain wineries
• Image galleries of all properties
• Downloadables
  (bottleshots, case cards 
& sellsheets)
• Dynamic map of Spain with D.O. information
• Blog
• Distributor contacts with live links to all
• Social Media thats interconnected.
• Top 3 scores of the latest vintage

An unseen, secure and robust 
​catalog generator.


Able to be customized on the fly the catalog generator produces documents up to 850 pages thick in less
than 45 seconds. 
​

What do we mean by customizable?
The user can select to show MSRP pricing or not, and for individual wines:  reviews can be cherry picked from all the major reviewers for the last 3 or 4 vintages of their choice.
Beyond this the catalog builder allows you to customize
the order of the wines and produces an index at the end
​of the document!

​
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PictureExamples of facebook posts promoting wine scores and reviews from various wine magazines
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on paper:

We've a ton of print experience: posters, banners, full page ads, sellsheets, vertical histories, shelftalkers,
tasting menus, programs, invitations, catalogs, tent cards, tasting mats, booth graphics, maps, casecards,
​bottle neckers, tasting reports, newsletters. Because experience matters:
Examples of the many types of graphics and marketing materials developed my GoBig Branding for wine importers and wineries.

on the road:

While we haven't fully wrapped a wine truck, we've certainly created many fleet graphics over the years for
Dunkin' Brands, Nasoya, Wellness and Holistic Selects, Togo's, New Balance & Cape Cod Potato Chips.
So, if you're considering vehicle wraps we would love to chat.


Vehicle wrap (or fleet graphics) created to promote the introduction of a private label wine in the greater Boston area.

on walls & in the field

Sometimes less is more. A simple vinyl decal applied to the Alto Moncayo sets the tone within the winery
​while also preventing people and forklifts from crashing through the glass walls



Graphics remind visitors of the Alto Moncayo brand , while alerting staff to the newly installed walls
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​​

​©2022 GoBig Branding Inc. 
​
Please call (781) 237 0131 x3 for more information

  • About
  • Food Packaging
  • Wine Packaging
  • Selling Wine
  • Beverage
  • Online
  • Exhibit
  • CPG/CE
  • Ads & Print
  • Naming
  • vehicle
  • downloadables
  • New / Blog
  • Contact Us