New Balance | national print advertising
"We're not an ad agency, nor have we never claimed to be one, but when NB found themselves between agencies for an entire year, we stepped up to the plate and produced over 40 national print ads, each one sized typically to fit 3 or 4 magazine formats. The examples below are just a small sampling of this work.
Holistic Select | print advertising
Another example of a print national print advertising - this time for Holistic Select
We like to think outside the box!
"We need a brochure" is a common request. Sure we can do that and we will do that - but every so often there's an opportunity to do something a little different - something unexpected, perhaps a little more interesting - either in format , scale or construction. Below are some examples of printed brochures, catalogs, booklets and guidelines that align with this 'different' train of thought.
Reebok | retail presence book
This Simple yet elegant binder solution enabled The Reebok team to update the contents on the fly, including the date/quarter, reducing the cost for each future quarterly edition.
Connected | product catalog pocket folder
As part of a larger brand positioning for Connected, we proposed a somewhat unconventional
housing for the sales literature... A printed card was simply folded with 2 notches added into
the die. Elastic bands (once used as a standard office supply item) were then attached around the cards and the friction held the loose sheets in place.
housing for the sales literature... A printed card was simply folded with 2 notches added into
the die. Elastic bands (once used as a standard office supply item) were then attached around the cards and the friction held the loose sheets in place.
Pulmuone | brand catalog
This booklet (exactly half the size of a US letterhead) - is an example of a somewhat different format that not
only stood out against other larger pieces, but was far more economical to produce in a small run.
only stood out against other larger pieces, but was far more economical to produce in a small run.
NB | brand bible
A branding guide for global application. The 2008 NB bible clearly instructed all NB staff and vendors how to use the new simplified NB mark. Loaded with examples of printed applications which were all GoBig projects created over several months that were reworked to accommodate the new logo. We wrote and designed the book along with its contents and examples. We shot the footwear and established the look and feel moving forward with the launch.
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To see more of this corporate standards guide- check out this PDF: |
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