We bring the same attention to detail that we give packaging and brand Identity to our work for trade shows, from International events to on-the-road product sampling - we've created Booths of all scales; from the Chicago Marathon Expo booth of New Balance, to the quick assemble booths for young companies like Clearline. Below are a few examples of the breadth of this work.
Farmwise | Natural Products Expo West
Expo West has become one of the largest food shows in North America. At Expo West 2019, the Farmwise booth was located in an area designated to smaller footprint booths. The new design helped Farmwise stand out in this busy section, buyer foot traffic was considerably higher than anticipated.
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Pulmuone | Natural Products Expo West
For Expo West Pulmuone had a 20 by 20 footprint that they wanted to feature the Wildwood Organic brand. While compact, the booth was able to incorporate several key features - including a meeting area, a prep room, a tasting area, a refrigerated display featuring Wildwood along with other Pulmuone brands and a towering backlit display introducing Wildwood and showing their product line. At the show the CEO commented that this booth was the best one that Pulmuone had ever had.
Pulmuone | PMA 2018 booth
For the PMA show in Orlando, Pulmuone wanted to include all of of its brands, while focusing on the Nasoya product line. Concealed in the center the booth is a hidden prep area for sample preparation. We created the graphics for the walls around this to suggest a light and airy kitchen, as well as a supermarket presentation wall (with built in chiller case) to display the line and simulate what an in-store presentation could look like for retailers.
The footprint for this booth was 40' by 40'
The footprint for this booth was 40' by 40'
NB | Chicago & Boston Marathons
Everyone knows who New Balance are, at the time the brands - Dunham, Aravon & PF Flyer were a little less well known. Our challenge was to produce a booth that unified all these brands, due to timing there was no time to organize a photo-budget so we were tasked with leveraging disparate photography assets and somehow make it look seamless, all within a very short timeframe. The scale of the booth (this is a front elevation) was a challenge - it housed a full retail store apart from showing the history and current lines.
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example of an inner wall promoting a specific shoe (corner detail of the gear store)
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SBSC | MMGA Expo booth
SBSC offers a unique approach to streamlining benefits verification, coding, insurance billing and receivables management based on decades of experience with a broad client base of hospitals, urgent care centers and private practices. This simple easy-assemble booth created a strongly branded backdrop to the SBSC representatives while meeting potential customers at the expo. This works with a 10' by 10' space.
Global Organics | IFT Expo booth
Global Organics is a provider or certified organic ingredients, this booth visually showcased the quality of the resources making each item larger than life.
photo credit: ionexhibits
Nasoya | Tofubaked product sampling
As part of a national product launch for Tofubaked, we were challenged to develop a touring sampling booth
complete with a fully branded vehicle. Tasty samples were handed out at the many events that the van rolled up at , including state fairs and concert events throughout the Summer. A easy to monitor photo booth kept the crowds entertained as one by one skeptics became customers
complete with a fully branded vehicle. Tasty samples were handed out at the many events that the van rolled up at , including state fairs and concert events throughout the Summer. A easy to monitor photo booth kept the crowds entertained as one by one skeptics became customers
C'est Gourmet | Sampling booth
We've seen this booth in action on a couple of occasions here in Boston. We originally designed it for the Boston Fancy Food show, The back of the booth gives attendees the feeling of an authentic French Patisserie, which complimented the incredible selection of baked French delicacies on display at the front of the booth.
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To compliment the booth, we developed a folder and series of sellsheets featuring the complete line of baked goods.
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Connected | booth & brand identity
We developed the entire brand for connected, from logo and identity to print literature, website,
trade booth along with a strong print advertising campaign.
trade booth along with a strong print advertising campaign.
ClearLine IV | product launch
An easy to assemble booth was part of a new brand identity and product launch for this potentially life-saving medical device that prevents air embolisms during intravenous (IV) transfusions.
Volicon | NAB booth
Originally this particular booth graphic for Volicon was originally created for a set of sell sheets and product
tech sheets. The design was embraced by the client and we extended across a number of different sized booths - from easy-up back walls to this full size booth at NAB where a new product (Observer) was announced.
tech sheets. The design was embraced by the client and we extended across a number of different sized booths - from easy-up back walls to this full size booth at NAB where a new product (Observer) was announced.
