We've worked on such a wide variety of projects for all types of companies that its tough picking just a few projects!
From our early day (before GoBig) we were taught the value of strong branding from some truly inspiring mentors ~ located in Manilla, London & San Francisco. From the beginning, we were fortunate to have been given
opportunities to work with many internationally known brands, like Arco, Wells Fargo, Petsmart, BP,
Harmon Kardon, Bank of America, JBL & HP...
GoBig clients include:
From our early day (before GoBig) we were taught the value of strong branding from some truly inspiring mentors ~ located in Manilla, London & San Francisco. From the beginning, we were fortunate to have been given
opportunities to work with many internationally known brands, like Arco, Wells Fargo, Petsmart, BP,
Harmon Kardon, Bank of America, JBL & HP...
GoBig clients include:
|
• Acuity PDQ
• Affinova • Biomodels • Bluesocket • Boston Accoustics • Bostonian • ClearlineMD • Connected • Delphi • E-Ink • The First Years |
• FloraLife
• Halliburton • Hewitt • Imagitas • iMarket • Liberty Mutual • LightLife • Media 100 • MIT Labs • Navic Networks • New Balance |
• Polaroid
• Reebok • Saunders & Silverstein • SBSC • Sports Loyalty Systems • Striderite • The First Years • Timberland • TJX Group • Volicon • XM Satellite Radio |
Scroll down to see examples of some of the work from the current portfolio:
consumer packaging:
KRK Systems
Grab 'n' go Rokit speakers made some noise on shelf, grabbing the attention of the musician target audience.
Grab 'n' go Rokit speakers made some noise on shelf, grabbing the attention of the musician target audience.
xm/Delphi Satellite Radio
When satellite was just becoming a thing, we were asked to develop a packaging architecture and marketing
platform that leveraged a new line of products for xm Satellite radio & Delphi. The line was a joint venture
& co-branded. The result was a line of clean packages, color coded product lines made it easy to shop and
'accessorize'. The P.O.S displays were developed with live demo's & grab-n-go shopping within Best Buy
and other consumer electronic retailers.
When satellite was just becoming a thing, we were asked to develop a packaging architecture and marketing
platform that leveraged a new line of products for xm Satellite radio & Delphi. The line was a joint venture
& co-branded. The result was a line of clean packages, color coded product lines made it easy to shop and
'accessorize'. The P.O.S displays were developed with live demo's & grab-n-go shopping within Best Buy
and other consumer electronic retailers.
|
|
FloraLife | product packaging system
FloraLife is an international chemical company, that focuses on plant & flower growth 7 maitenance.
As consumers - we tend to be more familiar with products focused on the final stages to the
whole flower growth process. - There's a good chance that the small sachet you're given when you
purchase a bouquet is a FloraLife product.
GoBig was asked to rebrand the FloraLife packaging and establish a clear system that organized and
'refreshed' the product line. In a nutshell, the product line was grouped into three distinct growth stages:
FloraLife is an international chemical company, that focuses on plant & flower growth 7 maitenance.
As consumers - we tend to be more familiar with products focused on the final stages to the
whole flower growth process. - There's a good chance that the small sachet you're given when you
purchase a bouquet is a FloraLife product.
GoBig was asked to rebrand the FloraLife packaging and establish a clear system that organized and
'refreshed' the product line. In a nutshell, the product line was grouped into three distinct growth stages:
|
|
|
|
:
From sachets in your bouquet: 
|
To industrial sized tanks... It's a system that is both versatile and expandable.
|
|
brand design
Leveraging all of the experience, we've garnered over the years enables us to take
an idea (sometimes one just on paper - as in napkin!) and bring it to life.
Several times we've been involved in every aspect of a brand's development - from the naming of
the product or business to the development of the entire brand identity - its packaging/website
& sales materials. Here are a couple of examples where we've been involved deeply with the
brand development or repositioning...
an idea (sometimes one just on paper - as in napkin!) and bring it to life.
Several times we've been involved in every aspect of a brand's development - from the naming of
the product or business to the development of the entire brand identity - its packaging/website
& sales materials. Here are a couple of examples where we've been involved deeply with the
brand development or repositioning...
New Balance | complete brand immersion
Over a ten year period we were the go-to for the New Balance creative marketing team.
We literally produced thousands of graphics for a multitude of very varied projects - new technologies, seasonal promotions, product launches, brand management, new product initiatives, secret internal marketing meetings to traveling expos that doubled as pop-up stores at international marathons. Due to this breadth of experience we were ideally positioned to help NB with the rebranding simplification of the NB logo and brand identity.
Over a ten year period we were the go-to for the New Balance creative marketing team.
We literally produced thousands of graphics for a multitude of very varied projects - new technologies, seasonal promotions, product launches, brand management, new product initiatives, secret internal marketing meetings to traveling expos that doubled as pop-up stores at international marathons. Due to this breadth of experience we were ideally positioned to help NB with the rebranding simplification of the NB logo and brand identity.
|
|
|
|
|
|
|
|
|
projects have included:
|
• product naming
• brand development • expo booth • in-store graphics • product launch graphics |
• sales meeting graphics
• brochures and catalogs • extensive print advertising • store-in-store • packaging & labelling |
• umbrella system for NB tech.
• brand bible & brand guidelines • product photography & art direction • All national print ads for 1 year |
|
NB Total fit | a brand campaign that reinforced the brand's heritage in performance running and introduced a Total Fit™ philosophy - the dedication to achieving the perfect fit. Total fit captured NB's understanding of running and showcased that FIT was what was NB's core value & brand DNA.
Click on the PDF to see the guidelines we developed to ensure this sub-brand was used and adopted by the many NB employees and vendors globally correctly. | ||
|
In 2007 we were asked to write and produce a corporate identity guideline for NB - affectionately known (internally at NB) as the brand bible. The book covered all aspects of corporate communication at that time. It showed how the brand had morphed over time to the brand that we were presenting, We set standards and gave best practice examples for all to follow - in effect we were showing them how to work with the brand & embrace it in order to build campaigns that reflected the new corporate culture and voice.
(coincidentally - we had also create the predecessor guide a couple of years earlier). This PDF is a copy of the 2007 edition. We wrote it, we compiled it, the shoe photography (p20) is our work, the creative examples (p31-35 & p40-41) are our designs, we named and branded several of the technologies (p36 &37). Essentially we were able to leverage our experience and our previous work as assets for the piece. | ||
ClearLine MD | name + brand
ClearLine MD is another company we've named & branded, helping to immediately establish the
company in a rapidly growing medical device industry. ClearLine IV is the first product to b launched.
ClearLine MD is another company we've named & branded, helping to immediately establish the
company in a rapidly growing medical device industry. ClearLine IV is the first product to b launched.
|
|
|
We've created a core set of graphics for
ClearLine MD staff to leverage... • company & product names • logo suite • trade booth • banners & posters • stationary • brochures • website & social media • whitepapers • signage • presentation templates • animated product demo (below) 
|
nix-tix™ | name + brand
Name/identity/packaging & web presence. This one's is a work in progress! nix-tix is a tick remover with a difference. It removes the entire tick in one action, setting it apart from other tick removers and as a result could prevent illness in people & pets alike.
The client approached us with a working sample of a medical tweezer for removing ticks. At the time they had been planning on using a different name, but it was a name that just seemed a little too, well 'medical devicey'! So we suggested we could develop a name that not only said what the tool did, but was easy to remember & was a little more consumer friendly.
We came back with nix-tix and it stuck! Within a couple of weeks we had a name, a package design, a website, the start of a social media presence & a much clearer path for how this amazing tool is going to reach the American & European consumer this year.
Name/identity/packaging & web presence. This one's is a work in progress! nix-tix is a tick remover with a difference. It removes the entire tick in one action, setting it apart from other tick removers and as a result could prevent illness in people & pets alike.
The client approached us with a working sample of a medical tweezer for removing ticks. At the time they had been planning on using a different name, but it was a name that just seemed a little too, well 'medical devicey'! So we suggested we could develop a name that not only said what the tool did, but was easy to remember & was a little more consumer friendly.
We came back with nix-tix and it stuck! Within a couple of weeks we had a name, a package design, a website, the start of a social media presence & a much clearer path for how this amazing tool is going to reach the American & European consumer this year.
Click to visit the nix-tix site and see just how quick & easy nix-tix is to use.
For nix-tix we've delivered...
• logo suite • product packaging • point of sale • sellsheets • website & social media |
|
|
print advertising:
Symmons create | custom fixture design
Faucets will never be the same again! Symmons challenged customers and competitors alike with a new line of thinking... Symmons Create is a unique product offering that allows the customer to custom create fixtures for the first time.
Faucets will never be the same again! Symmons challenged customers and competitors alike with a new line of thinking... Symmons Create is a unique product offering that allows the customer to custom create fixtures for the first time.
