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One Shot | Multiple purposes

April 24/2009 Categories: Business, Design, General, How-To's

Salad Shot

When you plan and art direct product photography wisely, it’s possible to re-purpose a single shot. This translates into big savings to marketing budgets.

Lighting is the main ingredient for any food photography. Think of it as the color palette. The more light the more detail and color. We used light to maintain detail around the edge of this salad shot. Lighting also sculpted texture on the cut side of the roasted chicken slices. Finally, selective lighting defined the shape and color of the lettuce. All combining to create an appetite appealing product shot.

salad shots

Notice a recurring hero in each of these layouts? Yes, it’s the same salad shot retouched to look like it had been shot on location or in an environment in each POP campaign.

When a typical photo shoot costs 10 to 15K, doesn’t it make sense to use experienced talent to maximize this investment? Helping clients stretch marketing dollars is just one way GoBig produces big results. Whatever the economy - we’re always focused on the client’s best interest.

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Wine Not!

April 17/2009 Categories: Wine, General

Its no secret that we are very fond of wine around here! Just across from my desk is a shelving system holding at least 60 bottles — tall, skinny, all sizes and shades. We have been creating wine packages for what must be close to ten years now. The bottles on these shelves however are not for consumption — I dare say I probably have an impressive vinegar collection at this point, I simply cant bare to open them. Each one is a super model! I know what your thinking — he’s lost it! What I mean is each bottle is the cleanest, best example of the bottling run I could get my hands on. We shoot them in-house and some make it into PDF’s and portfolios. You can see a few of these at the link below in a photo album I put together a while back. The Wine 2.0 site is rapidly growing into the premier “gathering spot” for wine drinkers/lovers/and folks like us that are in the biz… I would recommend if you have an interest to give it a try, for those of you on the West coast there are events - they just held a big one in San Francisco but there’s a lot of smaller tastings that get announced and who knows - perhaps you’ll get to sample some of our wares at one!

Click here to visit us on Wine 2.0

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Corking idea…

April 17/2009 Categories: Wine, General

Here’s one for all you heavy drinkers out there… recycle your old corks.
There is even a list all the places you can take them, including a large number of Whole Foods stores.

For more information, visit Recork America

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What a Riot!

April 17/2009 Categories: Wine, General

Here is an opportunity for folks in and around Boston to try some of the wines we have worked on. Like I actually get out the wellies and stomp on these grapes - that would be cool actually! But you know what I mean (hopefully). There are going to be several Jorge Ordonez Wines on hand at this one. Check back here for which wines are available.

For more information, visit Wine Riot!

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Want fries with your wine?

July 12/2007 Categories: Design, Wine

Real Simple has another article on wine–and they mention the GoBig design for Jorge Ordoñez’s Mano a Mano, in their selection of “12 Tasty Wines with Pretty Labels”

The Label: Mano a Mano (“hand to hand” in Spanish) describes anything that is handcrafted, like the block-print unicorn and dog pictures by the children of winemaker Jorge Ordonez on the label of this bottle (shown, top left) — not to mention the Spanish wine inside.The Taste: Seductive, spicy, fruity, and smoky.Drink It With: Rich, hearty foods, like an intense blue cheese, grilled rack of lamb, or a juicy cheeseburger.”

Never thought we’d see that, but who are we to disagree with wine and a cheeseburger? If you missed it, check out our previous Real Simple related post about the amazing influence of graphic wine labels over traditional labels.

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One Shot | Multiple purposes

Wine Not!

Corking idea…

What a Riot!

Want fries with your wine?