GoBigBranding.com Blog

One Shot | Multiple purposes

Blog Admin — Fri, 24 Apr 2009 18:20:16 +0000

When you plan and art direct product photography wisely, it’s possible to re-purpose a single shot. This translates into big savings to marketing budgets.

Lighting is the main ingredient for any food photography. Think of it as the color palette. The more light the more detail and color. We used light to maintain detail around the edge of this salad shot. Lighting also sculpted texture on the cut side of the roasted chicken slices. Finally, selective lighting defined the shape and color of the lettuce. All combining to create an appetite appealing product shot.

Notice a recurring hero in each of these layouts? Yes, it’s the same salad shot retouched to look like it had been shot on location or in an environment in each POP campaign.

When a typical photo shoot costs 10 to 15K, doesn’t it make sense to use experienced talent to maximize this investment? Helping clients stretch marketing dollars is just one way GoBig produces big results. Whatever the economy - we’re always focused on the client’s best interest.

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Wine Not!

Blog Admin — Fri, 17 Apr 2009 20:00:41 +0000

Its no secret that we are very fond of wine around here! Just across from my desk is a shelving system holding at least 60 bottles — tall, skinny, all sizes and shades. We have been creating wine packages for what must be close to ten years now. The bottles on these shelves however are not for consumption — I dare say I probably have an impressive vinegar collection at this point, I simply cant bare to open them. Each one is a super model! I know what your thinking — he’s lost it! What I mean is each bottle is the cleanest, best example of the bottling run I could get my hands on. We shoot them in-house and some make it into PDF’s and portfolios. You can see a few of these at the link below in a photo album I put together a while back. The Wine 2.0 site is rapidly growing into the premier “gathering spot” for wine drinkers/lovers/and folks like us that are in the biz… I would recommend if you have an interest to give it a try, for those of you on the West coast there are events - they just held a big one in San Francisco but there’s a lot of smaller tastings that get announced and who knows - perhaps you’ll get to sample some of our wares at one!

Click here to visit us on Wine 2.0

Corking idea…

Blog Admin — Fri, 17 Apr 2009 19:58:21 +0000

Here’s one for all you heavy drinkers out there… recycle your old corks.
There is even a list all the places you can take them, including a large number of Whole Foods stores.

For more information, visit Recork America

What a Riot!

Blog Admin — Fri, 17 Apr 2009 19:57:33 +0000

Here is an opportunity for folks in and around Boston to try some of the wines we have worked on. Like I actually get out the wellies and stomp on these grapes - that would be cool actually! But you know what I mean (hopefully). There are going to be several Jorge Ordonez Wines on hand at this one. Check back here for which wines are available.

For more information, visit Wine Riot!

Want fries with your wine?

Matt — Thu, 12 Jul 2007 21:49:23 +0000

Real Simple has another article on wine–and they mention the GoBig design for Jorge Ordoñez’s Mano a Mano, in their selection of “12 Tasty Wines with Pretty Labels”

The Label: Mano a Mano (“hand to hand” in Spanish) describes anything that is handcrafted, like the block-print unicorn and dog pictures by the children of winemaker Jorge Ordonez on the label of this bottle (shown, top left) — not to mention the Spanish wine inside.The Taste: Seductive, spicy, fruity, and smoky.Drink It With: Rich, hearty foods, like an intense blue cheese, grilled rack of lamb, or a juicy cheeseburger.”

Never thought we’d see that, but who are we to disagree with wine and a cheeseburger? If you missed it, check out our previous Real Simple related post about the amazing influence of graphic wine labels over traditional labels.

Graphic wine labels = Memorable Design!

Matt — Tue, 10 Jul 2007 19:56:13 +0000

We noticed this article about the power of graphical wine labels in Real Simple Magazine

“In the study, 11 staff members were shown a dozen bottles of wine — six with graphic labels, six with traditional ones. The following day, everyone was shown the same bottles mixed in with an additional 12 wines (half with graphic labels, half with traditional ones).

When asked to identify the original bottles, eight staffers (73 percent) were able to recall the names of every one of the graphic-label wines. By contrast, only two staffers (18 percent) could correctly identify all the wines with traditional labels.

To put it another way: The test subjects could remember an average of 94 percent of the bottles with graphic wine labels and 68 percent of the ones with traditional labels.

Any way you look at it, cheeky pictures and conspicuous type make a significant difference — no matter how subtle the wine inside.”

We couldn’t have said it better ourselves!

Juan Gil - The story behind the label

Matt — Mon, 09 Jul 2007 13:43:03 +0000

The consumer’s perception of a product is, arguably, as important as the product itself. Perceived value can and does increase sales. By ‘looking’ expensive, a $16 bottle of wine is perceived as a $25-30 bottle. The consumer feels that they’re getting a bargain on an expensive product–and lets face it…everyone likes a bargain!

Design-wise, Juan Gil isn’t the first wine label design to make use of organic imagery (likely not the first use of a bonsai tree either)– none the less this label has eclipsed sales expectations. It wasn’t being the first to do something that mattered, instead it was doing something in a purposeful way that made the difference.

In short, it’s not enough to put a tree on a label to make it look expensive, the design is about more than pretty pictures– a good design intentionally supports a larger message.

With Juan Gil, a gray on silver color pallet was used to illustrate quiet sophistication, while the bonsai was chosen to imply the care, quality and craft of the wine. The detail of the tree illustration itself implies to the customer that this is a quality product created with care and purpose. The label implies a story to the consumer, and invites them to try the wine.

The time between client approval and production of the label is usually a quiet one. The lack of drama is truly the result of GoBig’s competent production team, who work diligently to ensure that there will be no issues– regardless of the location of the printer (in this case, Spain). Foresight, planning and competence are as important as creativity and style. When a product hits the shelf, the drama begins– Juan Gil flew off the shelf so quickly after introduction that it was difficult to keep with demand.

The design, execution and production of the concept increased sales, generated perceived value, and went a long way to proving, it’s not what you do…it’s how and why, you do it.

Just in case you missed it…

Matt — Thu, 05 Oct 2006 19:34:57 +0000

Boston Magazine recently gave GoBig the nod, and helped sing the praises of GoBig’s industry leading design and it’s strong contribution to our client, Jorge Ordonez Fine Estates of Spain’s increased sales…

“The locals, of course, have caught on. Boston-based importer Jorge Ordonez, who brings in 150 wines from more than 40 wineries in Spain, took two years to get the label right for his hugely popular Luzon, a juicy and ridiculously affordable red wine from the Jumilla region. “It was originally Finca Luzon, and the label had an old man holding a boy’s hand,” says Ordonez. “People don’t like the word ‘finca,’ which means ‘farm,’” and the picture was weird.

So he and his Needham-based design firm, GoBig, went minimalist, choosing a black label dominated by overlapping translucent letters spelling out “Luzon.” You have to stare awhile to figure it out, which is surely the point. Within four months, the wine became one of his top sellers, alongside his newest hit from Jumilla, Juan Gil, a $16 wine that Ordonez says looks as though it costs $25 because of the label’s metallic matte finish. The tricks work, and in this case the wines are delicious.“

The benefit of well executed design and branding strategies is the ability to convey a message that translates into increased sales. In other words, there is more to design than pretty pictures and there are larger benefits than simply looking cool.

Over the next few weeks we will be featuring the ‘Behind the Bottle’ stories of our award winning labels– focusing on the combination of eye catching design and savvy branding strategy necessary to stand out in todays crowded market.

10 for Tuesday : Pertinent Periodicals

Gareth — Tue, 28 Mar 2006 16:15:29 +0000

There’s more to the magazine rack than car, gun, and skin mags. If you search a bit, you’ll find that there’s also a number of design journals that will inform and influence your work. Here’s our top ten…

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10 for Tuesday : Top Ten Typography Books

Gareth — Tue, 21 Mar 2006 16:17:36 +0000

So many fonts, so little time–where to begin? With this weeks 10 for Tuesday, I’m pointing you in the right direction, with some great type and typography books.

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10 for Tuesday : Design Bookstores

Gareth — Tue, 14 Mar 2006 07:01:07 +0000

Everyone knows about Amazon. But searching out good design books can be a chore, when there’s so many other types of books to look through. Targeted stores can help you get to the good stuff! With that in mind, here are my Top Ten Design Bookstores.
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10 for Tuesday: Inspirational Books

Gareth — Tue, 07 Mar 2006 07:01:30 +0000

This weeks top 10 hi-lights books to inspire and motivate you. At best, these books provide not only great studies in design, they’ll also help you focus and push your abilities– at worst more visual fodder for you to draw from and digest. Either way, you win. (bookshelf graphic provided via Delicious Library)

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10 for Tuesday: Top 10 Designer / Design Firm Books

Gareth — Tue, 28 Feb 2006 09:54:58 +0000

This week on 10 For Tuesday, I’m posting my top 10 designer / design firm books.

It’s tough to limit it down to 10, so maybe in a few weeks, we’ll post 20 for thursday or something. For now to keep from overloading you…here’s this week’s 10 for Tuesday…
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How to Get the Job (Part 1 of 3)

Gareth — Mon, 20 Feb 2006 07:01:02 +0000

We are constantly being reminded that the world moves at ever increasing speeds…we’re expected to work more efficiently as our computers get faster every other month. Cell phones, email, laptops and other mobile office tools force us to constantly juggle our personal and the professional lives. There’s very little time – who has time to eat, never mind look at resumes and portfolios?

Over the next few posts we’ll be sharing some inside info regarding presenting your work, discussing the importance of personal honesty when deciding if you meet a job’s requirements , and sharing our 10 major Do’s and Don’ts of the application process. (more…)

Press releases coming soon!

Matt — Sun, 12 Feb 2006 15:03:13 +0000

Official communication from GoBig will appear here. Stay tuned!

How-To’s coming soon!

Matt — Sun, 12 Feb 2006 15:01:40 +0000

GoBig will share some of our time tested techniques, tips and tricks. Stay tuned!

Welcome!

Matt — Fri, 10 Feb 2006 07:01:33 +0000

This Blog is our broadcast to the outside world. We will provide you with branding, design, and marketing advice along with a healthy serving of reviews, rants, and revelations– right here, on these very pages!

Let us know what you’d like to see, and what you’d like to know. We’ve got a great team here at GoBig, so you’re sure to find something that you connect with. As a matter of fact now would be a great time to subscribe to our RSS/Atom Feed. That way you’re sure not to miss a single post!

(If you have no idea what an RSS feed is, leave us a comment, and we’ll tell you! That’s just the kinda’ people we are here at GoBig.)

Please leave us a comment, ask for advice, or just say ‘hi!’. We look forward to being one of your ‘must check’ websites!